Web Metrics: Measuring Success

Fortunately, in my current job, I know a little bit about this subject: what to measure, correct terminology, and formulas. With this project, however, I am in total control of every aspect. It’s a little intimidating. So this is a braindump as much for me as everyone else. I hope it’s on a low-enough level that everyone can understand it, even without my experience.
read more…